Second, always link out to the pillar page you created for your topics. You can do this in the form of tags in your content management system , or as basic anchor text in the body of the article. This helps businesses attract people who have varying interests and concerns — and ultimately create more entry points for people interested in what you have to offer.

Is paid search the same as SEM?

5xx errors are server errors, meaning the server the web page is located on failed to fulfill the searcher or search engine’s request to access the page. In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors.

You need to make sure that these users are able to view, read, and navigate your website from their mobile devices. If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This means that you can work to improve these factors over time by following best practices for SEO. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

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What is SEO and How It Works for Small Businesses in 2023

Customize your 404 page by adding in links to important pages on your site, a site search feature, and even contact information. This should make it less likely that visitors will bounce off your site when they hit a 404. Information architecture is the practice of organizing and labeling content on a website to improve efficiency and findability for users. The best information architecture is intuitive, meaning that users shouldn’t have to think very hard to flow through your website or to find something. As you’ve just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs.

How to do an SEO gap analysis

By improving your SEO, you can work to expand your visibility on the search engines. That one is different, and if you want to learn about what is the meaning of SEM, then you can read this post next. You do this in hopes that the search engine will display your website as a top result on the search engine results page. SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. Local citations are mentions of your business’s name, address, and phone number online.

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For example, they could opt to use the “fiberglass pool prices,” or “fiberglass pool cost,” to achieve additional rankings for the overall keyword of fiberglass pools. By doing this, you are associating these topics with popular head terms (or short-tail keywords, if you’d prefer), but you’re not dedicating individual blog posts to these keywords. While some agencies might periodically check for broken links or slow-loading pages, a true content audit is more intricate. It’s about the depth, relevance and performance of the content in the eyes of both users and search engines.

To improve your off-page SEO, create a plan for getting other sites to link to your content. Businesses often work with web developers or IT professionals to improve their sites’ technical SEO. If you have access to your site’s admin panel, you may be able to make these improvements or fix issues yourself. Start by logging into your website’s admin panel, where you’ll find different options for updating your site’s settings, including metadata and navigation menus.