A business’s Facebook likes are a key metric that directly correlate to revenue. They

increase the visibility of your posts and build trust with prospective customers.

However, there are many things that could cause your page’s like count to decline

over time. These include a change in the Facebook algorithm, low engagement

rates, and new trends.


  1. Optimize Your Page

Keeping your Facebook page optimized is an essential part of any digital marketing

strategy. It improves visibility, helps attract new customers and allows you to stay

current with your audience. This can be done by posting testimonials, new photos,

promo shoutouts, and interacting with followers.

Use keywords in your page name and description, but be careful not to overstuff it

with them. If you do so, you may risk being viewed as spammy and losing your

audience’s trust.


Make sure all of your ‘About’ section information is accurate, including your location,

business hours, phone number and website address. This information feeds into

Google search results and helps potential customers find your business. Also, ensure

that your photo reflects the type of products and services you offer.


  1. Post When Your Audience Is Most Active

Brett has been starting, growing, and monetizing websites since 2014. He has a

passion for online business and loves sharing his knowledge with others.

Posting when your audience is most active can make a huge difference in how many

people see and engage with your posts. There are a lot of studies out there about

the best times to post on Facebook, but it’s important to remember that every

audience is different.


For example, if you’re targeting a younger audience, they may be more active on

Facebook after class is over in the evenings. Try testing different posting times to

find what works best for your audience. Also, avoid buying likes, as this can

negatively impact your Facebook page’s performance. It’s much better to grow

organically and build trust with your audience.


  1. Join Relevant Groups

A Facebook group is the perfect place to discuss topics that are relevant to your

business. By doing so, you can attract members who are interested in your products

and services. Plus, you can create a more personal connection with your audience

and build trust.

Start discussions with questions that encourage your audience to share their own

opinions and experiences. You can also post high-quality content that’s relevant to

the discussion, such as industry updates or new product launches.

Be sure to follow the rules of each group, as many of them prohibit self-promotion.

However, you can cross-promote your group in related groups by posting a link to it

on your page. You can even include your group in email newsletters and social

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  1. Post High-Quality Content

Creating high-quality content is one of the best ways to increase Facebook likes.

Quality content means providing your audience with valuable information that is

relevant to their interests and problems. It also means using unique data and

expertise to create original content that stands out from the crowd.

Having a solid social media strategy is another important step in increasing

Facebook likes. This means staying updated on platform updates and analyzing user

engagement to find out what your audience likes and dislikes.

Lastly, it’s important to create content that is entertaining and useful. This will help

to attract your audience and keep them engaged.


  1. Send Out Regular Emails

If you want your business to be successful on Facebook, it’s important that you

understand how likes work. Likes are an extremely important factor in your page’s

algorithm, as they provide social proof that influences people to engage with your


One of the best ways to get more likes on your page is by sending out regular

emails. This way, you can reach out to potential customers and ask them to like your



It’s also important to remember that purchasing likes is never a good idea. Not only

does it violate the Facebook terms of service, but it can also damage your credibility

with your audience. Buying fake likes can make your page look untrustworthy, which

can lead to a loss of brand loyalty.